Question details

Market Segmentation and Positioning
$ 12.00

Market Segmentation and Positioning

Write a white paper on a company of your choice and discuss the market segmentation within that industry along with the target market for the company and the selection process for that target market. 

Required Elements:

* No more than 2100 words

* Include demographic, psychographic, geographic, and behavioral characteristics for the selected company.

* A positioning statement for the company with careful consideration of their brand and strategy

* Paper is consistent with APA guidelines.

http://wps.pearsoned.co.uk/ema_uk_he_kotler_euromm_1/126/32286/8265285.cw/content/index.html 

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