Using all you have learned to date about Harley-Davidson, analyze whether or not Harley-Davidson has a source of sustainable competitive advantage. Defend your answer using examples from your readings, the annual report, and other sources.
Based on your analysis of Harley-Davidson to date and its merger, describe how it has done or could do the following:
- Find economies of scope. Provide examples of specific actions Harley-Davidson's managers could take to reduce expenses or share activities through horizontal relationships across brands.
- Find ways to achieve economies of scope by leveraging assets and capabilities across business units.
- Find ways to enhance market power by pooling and negotiating or vertical integration.