For this assignment, you will examine the use of qualitative data for a business scenario.
Review Cooper and Schindler's 2008 article, "Starbucks, Bank One, and Visa Launch Starbucks Card Duetto Visa," located in Resources, and address the following components in your assignment:
- Answer discussion questions 2 and 4 at the end of the case.
- Describe any ethical issues that should concern Starbucks about this initiative.
- Summarize the use of qualitative data to support business decision making. Consider different types of qualitative data collection and analysis methods and the ways in which they can support business decision making and strategies.