Question details

Corporate Level Strategy
$ 10.00

1.    - Explain the motivations of Unilever in acquiring Inmarko.

- Identify the risks Unilever faces in using acquisition as a mode for growth, as opposed to other modes discussed in the chapter.

2. Evaluate the strategic, financial and cultural fit of Unilever's acquisition of Inmarko. 

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Assignment:

a)    Answer the two assessment questions in the discussions forum in about 175 words each.

 

b)    - Using cnn.com, bloomberg.com, or bbc.com, identify at least one strategic alliance partner that Unilever might use to strengthen its ice cream business in Russia.  

 

-       In about 75 words, explain what complementary assets this alliance partner would offer.  Cite the article using the APA format, including the link to the article.

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