1. - Explain the motivations of Unilever in acquiring Inmarko.
- Identify the risks Unilever faces in using acquisition as a mode for growth, as opposed to other modes discussed in the chapter.
2. Evaluate the strategic, financial and cultural fit of Unilever's acquisition of Inmarko.
a) Answer the two assessment questions in the discussions forum in about 175 words each.
b) - Using cnn.com, bloomberg.com, or bbc.com, identify at least one strategic alliance partner that Unilever might use to strengthen its ice cream business in Russia.
- In about 75 words, explain what complementary assets this alliance partner would offer. Cite the article using the APA format, including the link to the article.