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For this assignment, provide a complete overview of the business you selected and consider these questions: • Why does it exist? How does it create value? • What are its core competencies? • What is the role of technology in value creation? • Is it efficient? How can efficiency be improved? • What external and internal forces drive the way it is structured? • How is it structured? • Describe its culture, what informs your beliefs about its culture? • How is it changing? How would you implement change? • What ethical challenges is it facing? Use all the concepts, theories, terms, and tools learned in this course to present a compelling and cogent assessment of the business you selected in terms of its effectiveness in achieving its goals.

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