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Branding and Packaging update
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Branding and Packaging

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April 4, 2016












In footwear industry, the Nike Company is considered as a well recognized global leader. I have a great loyalty to the products of Nike and there are several causes for the success of the organization will be discussed here. Branding and packaging strategies of the organization is one of the reasons of success. It makes Nike different from its competitors as it embeds uniqueness to its products.  (Aaker, &Joachimsthaler,2012)

Nikes uses orange box to pack its shoes having Nike Swoosh 

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