This assignment is designed to stimulate critical thinking amongst students pertaining to International Business.
To generate insight by encouraging reflections on course content;
To encourage reflective reading practices;
To practice evaluating and applying theories and concepts;
To provide a hands on experience to students on International Business problem.
Case study: You don’t Know JACK
Reference: Adam, L. (2017, April). You don't know Jack. Fortune, 42-48.
Read the case provided. Upon establishing thorough understanding on the case, carry out a comprehensive analysis on the issues, challenges and problems faced by Alibaba.
Based on your analysis answer the following questions.
1) With a market value of $220 billion, Alibaba is worth more than Facebook, Amazon or eBay. And now that it has a substantial war chest, what is next for the Chinese e-commerce giant?
2) Evaluate the impact of Alibaba’s current strategy of Zero Inventory and a 47% stake in logistics network.
3) The strategic path chosen by the Alibaba is critical to shaping Alibaba’s future. Should the company continue to focus on developing its business in China for the next few years, or shift its attention to international expansion through acquisitions or partnerships?
4) A main difference between Alibaba and U.S. companies is Jack Ma’s leadership. As his success has shown, Ma is no ordinary entrepreneur. Explain how his role as a leader has made Alibaba to be successful?
In completing this task, students are required to go beyond the given case material, as such it would be mandatory for students to seek other secondary data and information regarding the case matter.
This assignment must be written in a report format, adhering to all academic formalities.
There should be evidence of the following:
Further research with a practical leaning (i.e. A distinct leaning towards cross cultural issues in Internationalization and how it is to be addressed in the 'real world').
A clear, consistent and cohesive plan (the plan and analysis should flow in a logical manner and be consistent with itself.
The recommendation should be as realistic as possible (e.g. The proposed restructuring should be as realistic as possible and based on credible evidence that they are achievable, also, if supporting information are unavailable, best estimates can be used as long as assumptions are mentioned.)
Evidence of a clear understanding of the subject matter and how it is applied.
Evidence of independent thought. That is, the recommendation is to be the work of the student and not a plan that has already been created for another purpose and simply rebadged with the student's details.