Question details

Social, Ethical, and Legal Implications
$ 40.00

Purpose of Assignment

The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address.

Assignment Steps

Note: the Social, Ethical, and Legal Implications assignment is part of the total marketing plan as outlined in the grading guide. It is not a separate paper.

Producing and marketing a product without regard to ethical, legal, and social considerations is detrimental to the overall success of any company.

Assess in a maximum of 700 words the ethical, legal, and social issues affecting your product or service in two markets: the United States and one international market. Domestic market generally means the market where the company headquarters are located. If you choose a domestic market that is not the U.S., then your other market is required to be the U.S. marketplace. This will be added to the Target Market section of your Marketing Plan.

Include the following:

  • Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (flowcharts do not count towards your word count requirement).

Formulate a maximum 350-word executive summary including at a minimum the following elements to include in your marketing plan:

  • Required executive summary elements:
    • Strategic Objectives 
    • Products or Services 
  • Optional executive summary elements:
    • Resources Needed 
    • Projected Outcomes

Integrate the previous weeks' sections, social, ethical, and legal implications, and executive summary into the marketing plan. Incorporate corrections and suggestions from the instructor's weekly feedback. The marketing plan should be a minimum of 3,850 words and include the following:

  • Incorporate Understanding Target Markets (Week 2)
  • Incorporate Promotion and the Product Life Cycle (Week 3)
  • Incorporate Price and Channel Strategy (Week 4)
  • Incorporate Marketing Communication and Brand Strategy (Week 5)
  • Incorporate Executive Summary, Legal, Social and Ethical Considerations (Week 6)

Cite a minimum of three peer-reviewed references. 

Include all peer-reviewed references from the previous weeks' individual assignments in your marketing plan.

Format your assignment consistent with APA guidelines.

From Business, General Business Due on: 25 Aug, 2017 09:52:00 Asked on: 19 Aug, 2017 01:56:33
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    Social, Ethical, and Legal Implications
    Social, Ethical, and Legal Implications MKT/571 Executive Summary The Coca-Cola Company is one of the leading beverage companies around the globe. The following documents includes: Understanding Target Markets, Primary Research, SWOT Analysis, Potential Future Opportunities, Potential Future Threat, Target Markets, Insights, Promotion and the Product Life Cycle, Product Strategy, Media Methods, Product and Promotions, Price and Place/Distribution: Distribution Strategy, Positioning with Channels, Daily pricing, promotion pricing, list pricing, Marketing Communication and Brand Strategy, Situational Analysis: Strengths/Weaknesses, Competitors Strengths/Weaknesses, Product, Place/Distribution, Promotion, and Price Strategies: Maintaining Brand Name, Media Strategy, Advertising Execution, along with the Social, Ethical, and Legal Implications regarding The Coca-Cola Company. The strategic objective for The Coca-Cola Company is Coca-Cola’s new product smoothie drink called Smoothie Zero. Understanding Target Markets To understand a working relationship with a company and the marketing team, The Coca-Cola Company ne
    This solution has not purchased yet. Submitted on: 19 Aug, 2017 09:50:55 Word Count 158 Attachments: