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Integrated Marketing Concepts Applications Paper
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Write a 1,050-word paper that describes the various components of Integrated Marketing Communications (IMC) and how these components relate to building a brand image.

Select two companies that have successfully integrated some or most of these components into their IMC Plan: implementation of a digital marketing strategy, a successful advertising campaign, or a viral marketing plan with brand ambassadors.

  • Did the campaign help the company build or reinforce a brand image (i.e. define the message in the campaign, and describe how the message helped to build the brand)?
  • What is the company's value principle and how does it tie into the branding message?

Format your paper consistent with APA guidelines, including any citations for materials used from any websites.

From Business, General Business Due on: 24 Jul, 2017 10:56:00 Asked on: 20 Jul, 2017 03:58:20
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    Coca Cola Integrated Marketing Communications
    Integrated Marketing Communications Plan Paper Coca Cola Integrated Marketing Communications MKT/498 1 Student name Date   Coca Cola Integrated Marketing Communications Introduction Integrated marketing communication (IMC) is the approach taken by companies to brand communications where different factors synchronize to form a seamless experience for the customers and are outlined with similar tone and style, which reinforces the brand core message. IMC cam
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