Question details

MKT 571 Week 5 Assignment Marketing Communication and Brand Strategy
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Purpose of Assignment

This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.

Assignment Steps

Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The five elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. 

  • Situational Analysis:
    • Vision , Mission, Strategic objectives, Values
    • Strengths/Weaknesses
    • Competitor's Strengths/Weaknesses
    • Market Segments
  • Product, Place/Distribution, Promotion, and Price Strategies:
    • Creating a Brand Image
    • Maintaining Brand Image
    • Branding Concerns
    • Promotion/Integrated Marketing Communication
    • Advertising Strategy/Objectives
    • Push and Pull
    • Media Strategy
    • Advertising Execution
    • Public Relations/Strategies

Note: Charts/graphs/tables do not count toward the word count.

The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines. 

 

University of Phoenix: School of Business

 

 

 

 

 

 

Marketing Communication and Brand Strategy Grading Guide

 

MKT/571 Version 9

Marketing

 

Copyright

Copyright © 2016 by University of Phoenix. All rights reserved.

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Microsoft®, Windows®, and Windows NT® are registered trademarks of Microsoft Corporation in the United States and/or other countries. All other company and product names are trademarks or registered trademarks of their respective companies. Use of these marks is not intended to imply endorsement, sponsorship, or affiliation.

Edited in accordance with University of Phoenix® editorial standards and practices.

 

Individual Assignment: Marketing Communication and Brand Strategy

 

Purpose of Assignment

 

This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience.  It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.

Grading Guide

 

Content

Met

Partially Met

Not Met

Comments:

Student develops a branding strategy and marketing communication plan that addresses at least 5 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan.  Choose 5 elements from the lists below: 

·          Situational Analysis:

o    Vision , Mission, Strategic objectives, Values

o    Strengths/Weaknesses

o    Competitor’s Strengths/Weaknesses

o    Market Segments

·         Product, Place/Distribution, Promotion, and Price Strategies:

o    Creating a Brand Image

o    Maintaining Brand Image

o    Branding Concerns

o    Promotion/Integrated Marketing Communication

o    Advertising Strategy/Objectives

o    Push and Pull

o    Media Strategy

o    Advertising Execution

o    Public Relations/Strategies

 

 

 

 

Student must include a measurement of customer loyalty and retention in your strategy document.

 

 

 

 

The branding strategy and marketing communication plan is a minimum of 700 words in length.  Note:  Charts/graphs/tables do not count toward the word count.

 

 

 

 

 

 

 

 

Total Available

Total Earned

 

 

 

7

#/7

 

 

 

 

Writing Guidelines

Met

Partially Met

Not Met

Comments:

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.

 

 

 

 

Intellectual property is recognized with in-text citations and a reference page.

 

 

 

 

Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper.

 

 

 

 

Sentences are complete, clear, and concise.

 

 

 

 

Rules of grammar and usage are followed including spelling and punctuation.

 

 

 

 

 

 

Total Available

Total Earned

 

 

 

3

#/3

 

 

 

 

Assignment Total

#

10

#/10

 

Additional comments:

 

 

 

 

 

 

 

From Business, General Business Due on: 09 Sep, 2017 05:01:26 Asked on: 01 Jun, 2017 03:15:10
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