This is the second research task assignment listed in your schedule is to be completed this week whereby you are required to access the globalEDGE™ website http://globaledge.msu.edu (or any other reliable source) to obtain the relevant information needed to answer the questions asked in Exercise 1 on page 564. You are required to answer all questions in a Word Document as an APA compliant essay.
The essay must have an introduction, demonstrate analysis and critical thinking, incorporate the material covered by the textbook, and have a section dedicated to your own conclusions. Incorporate your course learning in your comments. This assignment is worth 10% of your grade. Your effort must reflect that 10%.
The consumer purchase of specific brands is an indication of the relationship that develops over time between a company and its customers. Locate and retrieve the most current ranking of best global brands. Identify the criteria used. Which countries appear to dominate the top 100 global brands list? Why do you think this is the case? Now look at which sectors appear to dominate the list, and try to identify the reasons. Prepare a short report identifying the countries that possess global brands and the potential reasons for success.